Ms. Priya Mishra, BBA student of Ritsumeikan Asia Pacific University, Japan completed her internship from 6th July to 15th of Sept. 2015 under the mentorship of Dr. Uday Khanna, Asst. Prof., Department of Management Studies. She carried out the work related to Developing a Social Market Model “Dev Mart” for the State of Uttarakhand, in collaboration with Industries Association of Uttarakhand.