BBA (Hons)

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The BBA (Hons) program at Graphic Era (Deemed to be University) is a comprehensive three-year undergraduate degree designed to shape future business leaders. With a well-rounded curriculum covering specialisations in finance, marketing, human resources, operations management, and organizational behavior, this program provides a strong foundation in business principles while fostering strategic thinking and leadership skills.

Students gain in-depth knowledge of contemporary management concepts and learn to apply them effectively in real-world business scenarios. The program also offers insights into global business dynamics and international markets, ensuring graduates are equipped for the ever-evolving corporate landscape.

With a strong emphasis on critical thinking, problem-solving, analytical reasoning, and communication, the BBA (Hons) program nurtures entrepreneurial mindset and leadership qualities. To bridge the gap between theory and practice, students engage in internships, industry projects, and experiential learning opportunities, providing them with valuable hands-on experience and industry exposure. Through a collaborative learning environment, students build a strong professional network and develop the expertise needed to excel in diverse business sectors.

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    Launch your career in business with our BBA program. Experienced faculty, hands-on learning, and industry connections.

    Course Information

    Admission Procedure

    Merit prepared on basis of the qualifying exam

    Provisional Admission

    Seats to be allocated based on projected scores(12th), calculated basis the candidate’s 10th percentage – only meritorious students.

    Eligibility Criteria

    All interested candidates should have passed Class XII from a recognized board of examination in any stream.

    Important Links

    Fee Structure

    Scheme

    Curriculum

    Key Highlights

    • Comprehensive Curriculum – The BBA (Hons) program covers key areas of business, including management, finance, accounting, marketing, human resources, and operations. This well-rounded curriculum ensures students gain a holistic understanding of the business landscape, preparing them for diverse career opportunities.
    • Industry Exposure – The program integrates internships, live projects, and guest lectures by industry experts, bridging the gap between theoretical learning and real-world business practices. Students develop practical skills and gain hands-on experience to excel in the corporate world.
    • Diverse Career Prospects – BBA graduates are well-equipped for management roles across industries, entrepreneurship, or further studies like an MBA. The program builds a strong foundation for leadership and strategic decision-making, opening doors to high-growth career paths.
    • Personal & Professional Development – With a focus on critical thinking, problem-solving, and decision-making, the program also fosters leadership qualities, teamwork, and effective communication skills. Through extracurricular activities and leadership training, students grow into well-rounded professionals ready to tackle business challenges

    Career Prospects:

    The BBA (Hons) program at Graphic Era (Deemed to be University) paves the way for diverse career opportunities across multiple industries. Graduates can establish thriving careers in finance, accounting, marketing, human resources, operations management, real estate, and more. This degree also serves as a strong foundation for advanced studies, including an MBA, expanding possibilities for professional growth.

    Students gain essential managerial expertise and decision-making skills, making them highly valued in both the public and private sectors. The private sector offers a dynamic, fast-paced environment, rewarding problem-solving and leadership abilities with high growth potential. Meanwhile, the public sector values organizational and resource management skills, ensuring job stability and additional benefits.

    Industry fields to expand and explore in include:

    1. Financial Analyst

    Financial Analysts help businesses make strategic investment decisions by assessing market trends, analyzing financial statements, and creating reports. They work in banks, investment firms, insurance companies, and corporate finance departments. Core strengths to maintain include financial modelling, data analysis, forecasting & risk assessment.

    1. Marketing Manager

    Marketing Managers develop strategies to promote products and services, conduct market research, and oversee advertising campaigns. They work with brands to enhance visibility and customer engagement through digital marketing, branding, consumer behavior analysis and campaign management.

    1. Human Resource Manager

    HR Managers oversee recruitment, employee training, compensation, and workplace policies. They ensure smooth organizational operations and maintain a positive work environment. Fundamental skills to possess are conflict resolution, employee engagement, talent acquisition & performance management

    1. Operations Manager

    Operations Managers optimize business processes, improve efficiency, and manage supply chain logistics through skills they possess in supply chain management, logistics, strategic planning and process optimisation. Their role is crucial in industries that rely on production, distribution, and resource allocation.

     

    1. Business Development Manager

    Business Development Managers identify new market opportunities, build client relationships, and drive revenue growth. Their focus is on expanding business operations and increasing profitability. Key skills involve sales strategy, negotiation & lead generation

    1. Management Consultant

    Management Consultants work with organizations to analyze business problems and offer data-driven solutions. They enhance company performance by improving structures, operations, and strategies. Important set of skills to acquire are problem-solving. Data analysis, strategic planning & business transformation

    1. Entrepreneur & Startup Founder

    BBA (Hons) graduates with an entrepreneurial mindset can start their own businesses, leveraging their knowledge in finance, marketing, and management to build successful ventures. It’s fundamental to achieve this through business planning, innovation, risk management & being a good leader

    Admissions Open 2025

    The application process at Graphic Era is strictly based on the Merit of the qualifying examination with the entire Admission Process available for completion online