Design

Transdisciplinary Design Program Integrated With Artificial Intelligence (Ai) And Emerging Technologies To Empower Human Intelligence (Hi) 

The Bachelor of Design (B.Des.) program is a comprehensive undergraduate program that cultivates innovative, ethical, and user-centered designers, empowering them with enhanced Human Intelligence (HI) for creative problem-solving in a technologically advanced world. The curriculum is structured to foster well-rounded creative minds, developing key aspects of HI by integrating design theory and practice across physical, digital, and visual domains, and by encouraging an awareness of AI’s potential impact on design. 

Students embark on a developmental journey, progressing from building a strong foundation in design fundamentals (including visual communication, design thinking, and materials & processes) to acquiring specialized skills and practical knowledge in Industrial Product Design, User Experience & Interaction Design, Graphic & Visual Communication Design or Animation & Game Design. The program emphasizes a human-centered approach, encouraging students to conduct user research, analyze complex problems with social and cultural awareness, and create effective, sustainable, and accessible solutions that meet both user and business needs. 

Whether focusing on designing tangible products, shaping digital experiences, or crafting compelling visual narratives, students learn to apply human-centered design methodologies, utilize diverse tools and technologies (including emerging AI tools), and consider the strategic value of design in achieving business goals and addressing societal challenges. The B.Des. program prepares graduates to be versatile, adaptable, and ethically responsible designers, equipped to shape the future of products, experiences, and communication in a rapidly evolving world, contributing to both human well-being and economic growth. 

Our Approach 

The design pedagogy is aimed at empowering future designers with building-in enhanced human intelligence (Hi) for creative problem-solving with Ai assisted holistic curriculum that cultivates intelligence, capacity, skills, tools, method, teachnique, and crucial additional factors in a developmental sequence, fostering well-rounded creative minds.  

Design education embraces the synergy of Ai and Hi, forging a ‘hyper-transdisciplinary’ approach. This empowers learners to tackle complex challenges through deep integration of knowledge, AI-augmented creativity, and ethically guided innovation. Cultivating both Ai literacy and enhanced human intelligence will be central to shaping impactful design solutions for tomorrow’s world. 

Building-in Areas of Expertise in Innovation 

Design Strategy: Defines the overarching vision and framework for design decisions to achieve specific goals. 

Design Tools & Technologies: Equips students with the practical skills to translate concepts into tangible outputs using relevant software and methods. 

Design Innovation: Fosters creative problem-solving and the development of novel and impactful design solutions. 

Experience Design: Focuses on understanding and shaping meaningful and user-centric interactions across touchpoints. 

Business Design Management: Integrates design thinking with business principles for strategic decision-making and value creation.