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The curriculum is structured to foster well-rounded creative minds, developing key aspects of HI by integrating design theory and practice across physical, digital, and visual domains, and by encouraging an awareness of AI's potential impact on design.
Students embark on a developmental journey, progressing from building a strong foundation in design fundamentals (including visual communication, design thinking, and materials & processes) to acquiring specialized skills and practical knowledge in Industrial Product Design, Interior and Spatial Experience Design, User Experience & Interaction Design, Graphic & Visual Communication Design or Animation & Game Design. The program emphasizes a human-centered approach, encouraging students to conduct user research, analyze complex problems with social and cultural awareness, and create effective, sustainable, and accessible solutions that meet both user and business needs.
Whether focusing on designing tangible products, shaping digital experiences, or crafting compelling visual narratives, students learn to apply human-centered design methodologies, utilize diverse tools and technologies (including emerging AI tools), and consider the strategic value of design in achieving business goals and addressing societal challenges. The B.Des. program prepares graduates to be versatile, adaptable, and ethically responsible designers, equipped to shape the future of products, experiences, and communication in a rapidly evolving world, contributing to both human well-being and economic growth.
