B.Des. (Industrial Product Design)

Industrial Products, Lifestyle Accessories, Healthcare Products, Toys, Jewellery, Furniture, Consumer Electronics Gadgets, Lighting Products, Agricultural Products, and Mobility Products.

This specialization trains designers to conceive, develop, and refine physical products, enhancing Human Intelligence (HI) by creating intuitive, efficient, and desirable solutions that augment human capabilities and contribute to societal well-being. It integrates aesthetic principles with engineering considerations to emphasize functionality, user-centered ergonomics, and manufacturing feasibility, while also fostering an awareness of AI-driven production possibilities and the business context of product development.

The curriculum progresses from foundational courses that build spatial reasoning and problem-solving (form studies, object analysis, technical drawing) to advanced skills in 3D modeling, rendering, physical/digital prototyping, testing and refinement. Students learn to apply design research methodologies, conduct user testing to understand diverse user needs and human factors, explore sustainable design practices, and consider market viability and business strategy.

The program culminates in the design of complex product systems and smart, connected products that may incorporate AI elements, with a focus on ethical considerations and creating value for both users and businesses. This prepares graduates to innovate across diverse industries, from consumer goods and furniture to transportation and medical equipment, with a human-centered, technologically informed, and strategically minded approach.