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PhD in Marketing Management

Home > Course > PhD in Marketing Management

Welcome to the Ph.D. in Marketing program at Graphic Era (deemed to be University), a premier research-focused course designed to develop thought leaders, academic scholars, and industry strategists in the ever-evolving field of marketing. Whether your goal is to revolutionize digital marketing, analyze consumer behavior, or innovate in brand management, this doctoral program provides the tools, mentorship, and platform to help you dive deep into market phenomena and shape the future of business thinking.

For those exploring Ph.D. in Marketing in India, this program offers a balance of academic rigor and industry relevance, enabling scholars to explore complex market dynamics and offer solutions that are both research-driven and practically applicable.

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    Launch your career in business with our PhD program. Experienced faculty, hands-on learning, and industry connections.

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    Course Information

    Admission Procedure

    • Admission through: Direct interview, University-level Entrance Test.

    Duration

    • 3-6 years

    Eligibility Criteria

    • Master’s degree or candidates with a 4-year bachelor’s degree can apply directly if they have 75% marks or equivalent grade (5% relaxation for reserved categories).
    • Degrees from foreign institutions must be recognized by appropriate accrediting agencies.

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    Fee Structure

    Scheme

    Curriculum

    Key Highlights

    • Diverse Research Opportunities: Work on recent Ph.D. topics in Marketing such as consumer neuromarketing, brand equity, sustainability marketing, influencer marketing, digital customer journeys, and behavioral pricing strategies.
    • Interdisciplinary Focus: The curriculum integrates concepts from psychology, economics, data science, and communication, giving students a 360-degree perspective on marketing.
    • Customized Learning Pathways: Scholars can choose electives and seminars that align with their research focus, offering flexibility and depth.
    • Experienced Faculty: Work under the guidance of experienced researchers with publications in national and international journals, equipped to support your journey from coursework to thesis defense.
    • Workshops & Conferences: Regular research workshops, paper writing seminars, and participation in national/international conferences help scholars refine their academic voice.
    • Funding Opportunities: Although not automatically fully funded, deserving candidates may be eligible for university assistantships or external fellowships (like ICSSR, UGC-JRF, AICTE doctoral fellowships).

    Career Prospects

    A PhD in Marketing Management opens doors to a wide array of academic, corporate, and policy-oriented careers. Whether you want to become a professor, corporate strategist, or market researcher, the degree equips you with analytical thinking, problem-solving skills, and specialized expertise.

    Here’s what you can do with a Ph.D. in Marketing:

    • Marketing Professor / Lecturer
    • Brand Strategy Consultant
    • Market Research Analyst
    • Consumer Insights Specialist
    • Chief Marketing Officer (CMO)
    • Advertising & Promotions Director
    • Product Development Strategist
    • Business School Dean / Academic Administrator
    • Marketing Analytics Expert

    Frequently Asked Questions

    1. What are some of the best research topics in marketing for Ph.D.?

    Some trending Ph.D. research topics in marketing management include digital consumer behavior, AI in marketing, green marketing, personal branding, neuromarketing, omnichannel strategies, and customer lifetime value modeling.

    2. Is a Ph.D. in Marketing worth it?

    Absolutely. If your goals include contributing to marketing theory, teaching at a university, or leading marketing innovation in business, a Ph.D. in Marketing provides unmatched credibility, deep expertise, and strategic thinking abilities.

    3. How long does it take to complete a Ph.D. in Marketing in India?

    The typical duration is 3 to 6 years, depending on the complexity of research, course completion, and the scholar’s dedication. Some may finish earlier if they meet publication and thesis requirements efficiently.

    4. What is the eligibility for Ph.D. in Marketing?

    You must have a Master’s degree (MBA, M.Com, or equivalent) with at least 55% marks. A research proposal and qualifying entrance exam score are also required to gain admission.

    5. What are the best universities for Ph.D. in Marketing in India?

    Graphic Era (deemed to be University) ranks among the leading institutions for marketing Ph.D. programs, combining academic rigor, interdisciplinary research, and strong industry connections.

    Admissions Open 2025

    The application process at Graphic Era is strictly based on the Merit of the qualifying examination with the entire Admission Process available for completion online

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