Design

Transdisciplinary Design Program Integrated With Artificial Intelligence (AI) And Emerging Technologies To Empower Human Intelligence (HI)

The Bachelor of Design (B.Des.) and Master of Design (M.Des.) programs cultivate innovative, ethical, and user-centered designers, empowering them with enhanced Human Intelligence (HI) for creative problem-solving in a technologically advanced world. The B.Des. program builds a comprehensive foundation, guiding students from design fundamentals to specialized skills in areas like ‘Animation and Game Design’, ‘Graphic & Visual Communication Design’, ‘Industrial Product Design’, and ‘User Experience & Interaction Design. It emphasizes a human-centered approach, preparing graduates to be versatile and adaptable designers. Building on this foundation, the M.Des. program is designed for advanced thinkers and leaders, moving beyond conventional design to address complex, systemic challenges, disruptive technologies, and long-term consequences. The M.Des. program equips students to navigate uncertainty and strategically shape preferred societal, technological, and environmental futures through advanced streams, including ‘Design Futures’, ‘Graphic & Visual Communication Design’, ‘Industrial Product Design’, and ‘User Experience & Interaction Design’. This advanced program is dedicated to training leaders not just to be right about what’s next, but to be ready for whatever comes next, preparing them for high-impact roles guiding organizations toward positive, resilient, and sustainable outcomes

Our Approach 

The design pedagogy is aimed at empowering future designers with building-in enhanced human intelligence (HI) for creative problem-solving with AI assisted holistic curriculum that cultivates intelligence, capacity, skills, tools, method, technique, and crucial additional factors in a developmental sequence, fostering well-rounded creative minds. Design education embraces the synergy of AI and HI, forging a ‘hyper-transdisciplinary’ approach. This empowers learners to tackle complex challenges through deep integration of knowledge, AI-augmented creativity, and ethically guided innovation. Cultivating both AI literacy and enhanced human intelligence will be central to shaping impactful design solutions for tomorrow’s world.

Building-in Areas of Expertise in Innovation

Design Strategy: Defines the overarching vision and framework for design decisions to achieve specific goals.

Design Tools & Technologies: Equips students with the practical skills to translate concepts into tangible outputs using relevant software and methods.

Design Innovation: Fosters creative problem-solving and the development of novel and impactful design solutions.

Experience Design: Focuses on understanding and shaping meaningful and user-centric interactions across touchpoints.

Business Design Management: Integrates design thinking with business principles for strategic decision-making and value creation.