BBA (Hons.) in Artificial Intelligence and Data Science

BBA (Hons) in AI (Artificial Intelligence) and DS (Data Science) is an undergraduate degree program that combines business, analytics, and computer science to teach students the skills necessary to analyze and leverage data for business decision-making.

BBA (Hons) in AI (Artificial Intelligence) and DS (Data Science) is a four year undergraduate course that typically covers data mining, machine learning, statistical modeling, programming, and data visualization. Along with which the students also learn about marketing and business principles such as marketing, finance, and operations management.

Students often work on real-world projects and have the opportunity to gain industry experience through internships or co-op programs. The program also provides opportunities for students to develop their communication, teamwork, and leadership skills, which are essential in today’s workplace.

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    Launch your career in business with our BBA (Hons.) in Artificial Intelligence and Data Science program. Experienced faculty, hands-on learning, and industry connections.

    Course Information

    Admission Procedure

    Merit prepared on basis of the qualifying exam

    Provisional Admission

    Seats to be allocated based on projected scores(12th), calculated basis the candidate’s 10th percentage – only meritorious students


    All interested candidates should have passed Class XII from a recognized board of examination in any stream.

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    Fee Structure



    Career Prospects

    The program develops students’ critical thinking, analytical, and problem-solving skills, which are essential in today’s data-driven business environment. Graduates of the BBA (Hons) in AI (Artificial Intelligence) and DS (Data Science) are in high demand due to their unique combination of business acumen and data analytics skills. They can pursue various careers in different industries and expect competitive salaries and opportunities for advancement. They work as data analysts, business analysts, data scientists, marketing analysts, or in other roles that require strong analytical skills and business acumen. Here are a few career prospects: 

    • Data Analyst 
    • Business Analyst 
    • Marketing Analyst 
    • Data Scientist 
    • Machine Learning Engineer 
    • Business Intelligence Analyst 
    • Analytics Consultant 
    • Digital Marketing Manager 
    • Financial Analyst 
    • Operations Manager
    • Project Manager 

    Key Highlights

    BBA (Hons) in AI (Artificial Intelligence) and DS (Data Science) is an excellent choice for students who are interested in a career that combines their passion for technology with their interest in the business. The BBA (Hons) in DS and AI curriculum is a multidisciplinary program that combines business principles, analytics, and computer science. Students learn to analyze and interpret data to make informed business decisions. Here are a few subjects that the curriculum covers: 

    •  Business Analysis: The practice of identifying business needs and determining solutions to business problems. 
    • Data Science: The interdisciplinary field that involves using statistical and computational methods to extract insights and knowledge from data. 
    • Machine Learning: A subset of artificial intelligence includes developing algorithms that can learn from data and make predictions or decisions without being explicitly programmed. 
    • Enterprise Architecture: The process of designing and managing an organization’s IT infrastructure to align with its business objectives. 
    • Software Development Methodologies and Tools: The processes, frameworks, and tools used to manage software development projects, including Agile, Waterfall, and DevOps. 
    • Global Business Issues and Practices: The study of the challenges and opportunities of conducting business in an increasingly globalized economy. 
    • Marketing Principles and Practices: This caters to the strategies and tactics used to promote products or services to customers. 
    • Regulatory Issues in Emerging Technologies: Students learn about the legal and ethical considerations associated with the development and use of new and emerging technologies, such as artificial intelligence and blockchain. 

    These topics are all essential components of the BBA (Hons) in AI (Artificial Intelligence) and DS (Data Science) curriculum as they provide students with a broad understanding of the various factors that influence business decisions and the use of data and technology in modern organizations. 

    Frequently Asked Questions

    What is a BBA Hons in AI & DS?  

    A BBA Hons in AI & DS is a specialized bachelor’s degree program that combines business administration principles with knowledge and skills in Artificial Intelligence (AI) and Data Science (DS). The program is designed to train students in using advanced technologies to analyze large sets of data, create predictive models, and make data-driven decisions in business.

    What are the future prospects for the field of AI & DS?

    AI and DS are rapidly growing fields, and the demand for professionals with these skills is expected to continue to increase. The adoption of AI and DS in business is also expected to rise as more companies recognize the value of data-driven decision-making. This means that graduates of BBA Hons in AI & DS are likely to have many career opportunities in the future. 

    What are the career prospects for graduates of BBA Hons in AI & DS?

    Graduates of BBA Hons in AI & DS can pursue careers in a variety of fields, including data analytics, business intelligence, marketing, and finance. They can work as data analysts, business intelligence analysts, marketing analysts, financial analysts, or data scientists. They may also choose to work in consulting or entrepreneurship, using their skills to help businesses make data-driven decisions and optimize their operations.

    What skills do students learn in BBA Hons in AI & DS?

    Students in BBA Hons in AI & DS learn various skills, including data analysis, statistical modeling, machine learning, programming, and business strategy. Students also develop critical thinking, problem-solving, and communication skills to effectively apply AI and DS techniques in business and organizational settings through project work and case studies.

    Admissions Open 2024

    The application process at Graphic Era is strictly based on the Merit of the qualifying examination with the entire Admission Process available for completion online