BBA in Digital Marketing

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BBA with a Specialization in Digital Marketing focuses on teaching students the skills necessary to succeed in the digital marketplace, including social media marketing, SEO, content marketing, and data analytics.

BBA with Specialization in Digital Marketing is an undergraduate program that combines business management principles with digital marketing strategies. The curriculum typically includes the core courses like Principles of Management, Business Communication, Microeconomics, Financial Accounting, Business Law, Digital Marketing Fundamentals, E-commerce, Search Engine Optimization (SEO), Digital Analytics, Content Marketing, and Digital Marketing, etc.

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    Graphic Era University Student Image

    Launch your career in business with our BBA With Specialization in Digital Marketing program. Experienced faculty, hands-on learning, and industry connections.

    Course Information

    Admission Procedure

    Merit prepared on the basis of the qualifying exam.

    Provisional Admission

    Seats to be allocated based on projected scores (12th), calculated on the basis of the candidate’s 10th percentage – only meritorious students.

    Eligibility

    All interested candidates should have passed Class XII from a recognized board of examination in any stream.

    Important Links

    Fee Structure

    Scheme

    Curriculum

    Career Prospects

    BBA with a specialization in digital marketing is an excellent choice of program for students who are interested in pursuing a career in the industry of Business, Digital Marketing, Social Media Management, E-Commerce, and other related fields. Here are some of the career prospects after completion of this course-
    • Digital Marketing Manager – As a Digital marketing manager, you will be responsible for developing and implementing digital marketing strategies to promote products and services. You will also be responsible for managing a team of digital marketers.
    • Social Media Manager – As a social media manager, you will be responsible for managing social media accounts, creating content, and engaging with followers. You will also be responsible for analyzing social media metrics and developing strategies to improve engagement.
    SEO Specialist – As an SEO specialist, you will also be responsible for optimizing websites to improve their search engine rankings, analyzing website traffics, and developing strategies to improve website visibility.
    Content Marketing Manager – As a Content Marketing Manager, you will be responsible for creating and managing content marketing Campaigns, analyzing content metrics, and developing strategies to improve engagement.
    E-Commerce Manager – As an E-Commerce Manager, you will be responsible for managing online sales channels, developing E-Commerce strategies, and analyzing E-commerce metrics.
    Digital Advertising Manager – As a Digital Advertising Manager, you will be responsible for managing digital advertising campaigns, analyzing advertising metrics, and developing strategies to improve advertising performance.

    Key Highlights

    • The program covers core business management subjects such as accounting, finance, economics, and organizational behavior.
    • The program focuses on Digital Marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and mobile marketing.
    • The program teaches the students to conduct market research, analyze data, and make informed decisions based on the findings.
    • The program covers the basics of E-commerce, including online marketplaces, payment gateways, and logistics.
    • The program also teaches students the mechanism of building and managing a brand, including brand identity, brand positioning, and brand communication.
    • The program covers the basics of web analytics, including Google Analytics, and teaches students how to use data to optimize digital marketing campaigns.
    • Students are also exposed to a variety of internships and capstone projects to gain practical experience in the field of digital marketing.

    Frequently Asked Questions

    Q1. What is BBA in Digital Marketing?

    BBA in Digital Marketing is a three-year undergraduate program that focuses on marketing through digital platforms such as social media, search engines, content marketing, and analytics, preparing students for modern marketing careers.

    Q2. Is BBA in Digital Marketing good?

    Yes, BBA in Digital Marketing is an excellent choice for students interested in creative, analytical, and technology-driven marketing careers, as it offers high demand and diverse job opportunities.

    Q3. What subjects are taught in BBA in Digital Marketing?

    The BBA Digital Marketing course details include subjects such as marketing management, social media marketing, SEO, SEM, content creation, data analytics, branding, and digital advertising.

    Q4. What is the qualification for BBA in digital marketing?

    Candidates must have passed 10+2 from a recognized board with English as a compulsory subject to be eligible for admission.

    Q5. How to take admission in BBA in digital marketing?

    Admission is generally merit-based, where students apply online or offline, meet eligibility criteria, and complete the selection process as per university norms.

    Q6. What is the entrance exam for BBA in digital marketing?

    Most universities offer admission based on merit, while some BBA in Digital Marketing colleges may conduct entrance tests or interviews.

    Q7. How long is the BBA in digital marketing course?

    The BBA in Digital Marketing course is three years long and divided into six semesters combining theory, practical training, and project work.

    Q8. How much does a BBA in digital marketing cost?

    The total fee for a BBA in Digital Marketing in India ranges from approximately ₹ 4 lakh to ₹13 lakh for the full 3-year course, depending on the college and mode of study.

    Q9. Are scholarships available for BBA in Digital Marketing students?

    Yes, scholarships are available for eligible students based on academic performance or merit as per university guidelines.

    Q10. What is the salary of BBA in digital marketing?

    The salary after completing a BBA in Digital Marketing depends on skills, experience, and the organization but grows significantly with expertise.

    Q11. How much percentage is required for BBA in digital marketing?

    Students must have passed 12th grade from a recognized board and meet the eligibility criteria prescribed by the university.

    Q12. Does Graphic Era University offer good placements for BBA in Digital Marketing?

    Yes, Graphic Era (Deemed to be University) offers excellent placement opportunities for BBA in Digital Marketing students, with top recruiters hiring for roles in SEO, social media, branding, and analytics. Recognized among the best colleges for BBA in Digital Marketing, GEU provides hands-on learning and industry exposure.

    Admissions Open 2025

    The application process at Graphic Era is strictly based on the Merit of the qualifying examination with the entire Admission Process available for completion online