Launch your career in business with our BBA With Specialization In Digital Marketing program. Experienced faculty, hands-on learning, and industry connections.
BBA with a specialization in digital marketing is an excellent choice of program for students who are interested in pursuing a career in the industry of Business, Digital marketing, Social Media Management, E-Commerce and other related fields. Here are some of the career prospects after completion of this course-
• Digital Marketing Manager¬-
As a Digital marketing manager, you will be responsible for developing and implementing digital marketing strategies to promote products and services. You will also be responsible for managing a team of digital marketers.
• Social Media Manager¬-
As a social media manager, you will be responsible for managing social media accounts, creating content, and engaging with followers. You will also be responsible for analysing social media metrics and developing strategies to improve engagement.
• SEO Specialist¬-
As an SEO specialist, you will also be responsible for optimising websites to improve their search engine rankings, analysing website traffics and developing strategies to improve website visibility.
• Content Marketing Manager-
As a content Marketing Manager, you will be responsible for creating and managing content marketing Campaigns, analyzing content metrics and developing strategies to improve engagement.
• E-Commerce Manager-
As an E-Commerce Manager, you will be responsible for managing online sales channels, developing E-Commerce strategies, and analysing E-commerce metrics.
• Digital Advertising Manager¬-
As a Digital Advertising Manager, you will be responsible for managing digital advertising campaigns, analysing advertising metrics, and developing strategies to improve advertising performance.
• The program covers core business management subjects such as accounting, finance, economics, and organizational behaviour.
• The program focuses on Digital Marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and mobile marketing.
• The program teaches the students to conduct market research, analyse data, and make informed decisions based on the findings.
• The program covers the basics of e-commerce, including online marketplaces, payment gateways, and logistics.
• The program also teaches students the mechanism of building and managing a brand, including brand identity, brand positioning, and brand communication.
• The program covers the basics of web analytics, including Google Analytics, and teaches students how to use data to optimize digital marketing campaigns.
• Students are also exposed to a variety of internships and capstone projects to gain practical experience in the field of digital marketing.
The application process at Graphic Era is strictly based on the Merit of the qualifying examination with the entire Admission Process available for completion online