BBA With Specialization In Digital Marketing

BBA with a Specialization in Digital Marketing focuses on teaching students the skills necessary to succeed in the digital marketplace, including social media marketing, SEO, content marketing, and data analytics.

BBA with Specialization in Digital Marketing is an undergraduate program that combines business management principles with digital marketing strategies. The curriculum typically includes the core courses like Principles of Management, Business Communication, Microeconomics, Financial Accounting, Business Law, Digital Marketing Fundamentals, E-commerce, Search Engine Optimization (SEO), Digital Analytics, Content Marketing, and Digital Marketing, etc.

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    Launch your career in business with our BBA With Specialization in Digital Marketing program. Experienced faculty, hands-on learning, and industry connections.

    Course Information

    Admission Procedure

    Merit prepared on the basis of the qualifying exam.

    Provisional Admission

    Seats to be allocated based on projected scores (12th), calculated on the basis of the candidate’s 10th percentage – only meritorious students.


    All interested candidates should have passed Class XII from a recognized board of examination in any stream with not less than 60% marks.

    Important Links

    Fee Structure



    Career Prospects

    BBA with a specialization in digital marketing is an excellent choice of program for students who are interested in pursuing a career in the industry of Business, Digital Marketing, Social Media Management, E-Commerce, and other related fields. Here are some of the career prospects after completion of this course-
    • Digital Marketing Manager – As a Digital marketing manager, you will be responsible for developing and implementing digital marketing strategies to promote products and services. You will also be responsible for managing a team of digital marketers.
    • Social Media Manager – As a social media manager, you will be responsible for managing social media accounts, creating content, and engaging with followers. You will also be responsible for analyzing social media metrics and developing strategies to improve engagement.
    SEO Specialist – As an SEO specialist, you will also be responsible for optimizing websites to improve their search engine rankings, analyzing website traffics, and developing strategies to improve website visibility.
    Content Marketing Manager – As a Content Marketing Manager, you will be responsible for creating and managing content marketing Campaigns, analyzing content metrics, and developing strategies to improve engagement.
    E-Commerce Manager – As an E-Commerce Manager, you will be responsible for managing online sales channels, developing E-Commerce strategies, and analyzing E-commerce metrics.
    Digital Advertising Manager – As a Digital Advertising Manager, you will be responsible for managing digital advertising campaigns, analyzing advertising metrics, and developing strategies to improve advertising performance.

    Key Highlights

    • The program covers core business management subjects such as accounting, finance, economics, and organizational behavior.
    • The program focuses on Digital Marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and mobile marketing.
    • The program teaches the students to conduct market research, analyze data, and make informed decisions based on the findings.
    • The program covers the basics of E-commerce, including online marketplaces, payment gateways, and logistics.
    • The program also teaches students the mechanism of building and managing a brand, including brand identity, brand positioning, and brand communication.
    • The program covers the basics of web analytics, including Google Analytics, and teaches students how to use data to optimize digital marketing campaigns.
    • Students are also exposed to a variety of internships and capstone projects to gain practical experience in the field of digital marketing.

    Frequently Asked Questions

    What is the future scope of a BBA in Digital Marketing?

    The future scope of BBA in Digital Marketing is promising as the demand for digital marketing professionals grows. With the increasing importance of online presence for businesses, the need for skilled professionals who can effectively manage digital marketing campaigns is rising. Some potential careers in this field include digital marketing managers, SEO specialists, content managers, social media marketers, and data analysts.

    Is BBA with Digital Marketing and BBA with Marketing different?

    BBA with Digital Marketing and BBA with Marketing differ in their focus. BBA with Digital Marketing emphasizes search engine optimization, social media marketing, data analytics, and related subjects. On the other hand, BBA with Marketing covers traditional marketing concepts such as advertising, market research, and branding.

    What are the subjects covered in BBA in Digital Marketing?

    The subjects covered in a BBA in Digital Marketing program are:
    ● Principles of Management
    ● Fundamentals of Marketing
    ● Digital Marketing Fundamentals
    ● Social Media Marketing
    ● Search Engine Optimization (SEO)
    ● Pay-per-Click Advertising (PPC)
    ● Email Marketing
    ● Content Marketing
    ● Mobile Marketing
    ● Web Analytics

    What is the eligibility to enrol in BBA with Digital Marketing?

    The eligibility requirements for a BBA in Digital Marketing are:
    ● Completion of 10+2 education from a recognized board.
    ● The minimum aggregate score of 50% in the 12th standard.
    ● Good command of the English language.

    Admissions Open 2024

    The application process at Graphic Era is strictly based on the Merit of the qualifying examination with the entire Admission Process available for completion online