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M.Des. (Industrial Product Design)

Admission Procedure

Seats to be allocated based on projected scores (Bachelor’s Degree), and calculated basis the candidate’s 12th percentage.

Provisional Admission

Merit will be prepared on the basis of the qualifying exam.

About The Program

Strategic design for next-generation intelligent systems – advances transdisciplinary practice by leveraging Human Intelligence (HI), Artificial Intelligence (AI) and Emerging Technologies to drive innovation in systemic design, organizational strategy, and the augmentation of Human Environment Cognition (HEC).

The Master of Design (M.Des.) program is an advanced, post-professional specialization designed for passionate thinkers and leaders who want to move beyond conventional practice and operational execution. This program cultivates a new generation of design strategists equipped to engage with the highest levels of complexity.

The curriculum is focused on deep theoretical inquiry and transdisciplinary application, driving innovation in systemic design and organizational strategy by integrating the analytical power of Artificial Intelligence (AI) with the ethical, creative capacities of Human Intelligence (HI). Graduates learn to design product-services-systems, the policies, and intelligent frameworks that govern future technologies.

This program focuses on tackling complex, systemic challenges, navigating disruptive technologies, and meticulously considering their long-term consequences across society and the environment. Rather than focusing on product or interface specializations, the M.Des. program concentrates on advanced domains such as Design for Complexities, Future-Proofing Organizational Strategy, and Computational Ethics. A core specialization is the augmentation of Human Environment Cognition (HEC), the capacity to design intelligent systems that enhance human awareness and decision-making within highly complex and dynamic environmental and operational contexts (e.g., smart infrastructure, public health systems, or ecological networks).

Students are equipped to investigate, critically envision, and strategically shape preferred societal, technological, and environmental futures. Graduates utilize advanced design methodologies to build positive, resilient, and sustainable outcomes, translating theoretical knowledge into actionable strategies.

Eligibility

Academic Qualification

To be eligible for the Master of Design (M.Des.) program, a candidate must have a Bachelor’s Degree of minimum 4 years duration in any specialization.

The candidate must have obtained at least 50% marks (45% marks in case of candidates belonging to reserved category) in the qualifying examination.

Entrance Exam

Candidate’s admission may be based on Graphic Era’s entrance test, or a personal interview, unless they have a valid score from a national-level entrance exams like GATE / CEED / NID-DAT / NIFT Entrance Exam.

Entrance Exam is exempted for GEU Alumni.

Teaching Pedagogies

The design pedagogy is aimed at empowering future designers with building-in enhanced human intelligence (HI) for creative problem-solving with AI assisted holistic curriculum that cultivates intelligence, capacity, skills, tools, method, technique, and crucial additional factors in a developmental sequence, fostering well-rounded creative minds.

Design education embraces the synergy of Al and HI, forging a 'hyper-transdisciplinary' approach. This empowers learners to tackle complex challenges through deep integration of knowledge, Al-augmented creativity, and ethically guided innovation. Cultivating both Al literacy and enhanced human intelligence will be central to shaping impactful design solutions for tomorrow's world.

Building-in Areas of Expertise in Innovation

Design Strategy

Defines the overarching vision and framework for design decisions to achieve specific goals.

  • User research
  • Design direction
  • Culture & context
  • Design impact
  • Socio-business design
  • Strategic design

Design Tools & Technologies

Equips students with the practical skills to translate concepts into tangible outputs using relevant software and methods.

  • Design thinking
  • CAD softwares
  • Human intelligence & Artificial intelligence
  • Ergonomics
  • Prog. languages
  • XR Lab (AR+VR+MR)
  • Emerging technologies

Design Innovation

Fosters creative problem-solving and the development of novel and impactful design solutions.

  • Design process
  • HCI - Human Factors
  • Inclusive Design
  • Systems thinking
  • Managing uncertainty
  • Value realization & creation

Experience Design

Focuses on understanding and shaping meaningful and user-centric interactions across touchpoints.

  • Multi-sensory design
  • Human interface
  • Nature & sustainability
  • Design futures
  • Product lifestyle
  • Holistic User Experience

Business Design Management

Integrates design thinking with business principles for strategic decision-making and value creation.

  • Business tools for Design
  • Leadership & change maker
  • Design management
  • Professional communication
  • Promotion & awareness
  • Business strategy
  • Project management

Infrastructure

  • Drawing Studios
  • Illustration and Graphic Design Studios
  • Photography Studio
  • Sound Mixing and Recording Studio
  • Cinematography Studio
  • CAD Studio
  • Visual Merchandising Studio
  • Ergonomics Lab
  • Fabrication Lab
  • Mechatronics lab
  • CNC Lab and Laser Cutting Shop Floor
  • 3D Printing Facility
  • Material Testing lab
  • IoT Lab
  • AR/VR Lab & Usability Lab
  • Creative Display Studio
  • Prototyping Workshops (such as Wood, Metal, Plastic, Paint shop, Assembly workshop)

Specialization

Stream: M.Des. (Industrial Product Design)

The goal of Industrial Product Design is to create meaningful, functional, and desirable tangible products that effectively meet user needs, considering their context, interaction, and lifecycle. This program aims for a holistic approach, ensuring products are not only user-centered but also aesthetically pleasing, technically feasible, economically viable, and environmentally responsible, contributing to both human well-being and sustainable outcomes.

For an Industrial Product Design Masters program, this formula means that effective design integrates technology (manufacturing processes, mechanical principles, and smart systems) with a deep understanding of material science (properties, sustainability, and application) and aesthetics (form, proportion, and visual communication) to create high-quality, innovative, and market-ready physical products.

Product Design is what we design (tangible, manufactured artifacts) to achieve an intended function, experience, and value.

Industrial Product Design shapes how people interact with the physical world through the objects they use daily. It determines the overall utility and perceived quality of a product, focusing on its physical form, material, function, and the seamless, ergonomic relationship between the user and the object.

Industrial Product Design transforms needs into manufacturable solutions. This process involves a deep dialogue between form, function, and technology, considering the physical and emotional impact of the product as it is used and lived with across its entire lifecycle – from concept to disposal.

Highlight Areas

Circular Economy and Sustainable Lifecycle Strategy, Smart Systems Integration and AI-Driven Product Interaction, Advanced Material Science and Fabrication, Ergonomics for Complex Human-Machine-Environment Systems, Production-Manufacturing Management and Market Viability and many more.

Program Educational Objectives (PEOs)

PEO1

To prepare graduates for advanced leadership careers in diverse UX and interaction design domains by building mastery in theoretical knowledge, research methodologies, and advanced problem-solving capabilities applicable to complex, multidisciplinary design challenges in emerging technological contexts.

PEO2

To develop responsible and ethical design leaders capable of driving innovation and strategic thinking both as independent design practitioners and as collaborative team leaders in dynamic, technology-driven work environments while demonstrating cultural sensitivity and inclusive design practices.

PEO3

To equip graduates with advanced research competencies and scholarly aptitude necessary to pursue doctoral studies, engage in cutting-edge design research, or lead research and development initiatives within industry and academic institutions in UX, interaction design, and allied fields.

PEO4

To instill in graduates the ability to anticipate, embrace, and drive evolving design practices, emerging technologies, and future interaction paradigms through a mindset of lifelong learning, continuous innovation, and thought leadership in the rapidly advancing field of experience design.

Program Outcomes (POs)

PO1

Analyzing

Identify and analyze complex design challenges by applying critical thinking and contextual awareness across cultural, societal, and technological domains.

PO2

Understanding

Understand user needs, behaviors, and values through empathy-driven approaches to create inclusive, human-centered design outcomes.

PO3

Applying

Apply design thinking methodologies and creative problem-solving processes to address real-world design problems effectively.

PO4

Evaluating

Conduct and evaluate design research using appropriate qualitative and quantitative methods to generate informed insights.

PO5

Synthesizing

Integrate diverse inputs—technical, emotional, and aesthetic—into cohesive and impactful design solutions.

PO6

Reflecting

Demonstrate professional ethics, self-awareness, and reflective practice in individual and collaborative design work.

PO7

Creating

Conceptualize and develop original, adaptive, and future-oriented design ideas using imagination, iteration, and prototyping.

PO8

Sustaining

Evaluate the social, environmental, and ethical implications of design choices, promoting sustainability and responsible innovation.

PO9

Collaborating

Function effectively in interdisciplinary teams, managing roles and responsibilities across the design and development process.

PO10

Communicating

Express design ideas, processes, and outcomes clearly through visual, verbal, and written communication tailored to varied audiences and contexts.

Program Specific Outcomes (PSOs)

PSO1

Apply ergonomic principles and anthropometric data to design physical products that ensure safety, comfort, and optimal human-machine interaction.

PSO2

Conduct ethnographic studies and market research to identify unmet user needs and translate them into functional product requirements.

PSO3

Select and apply appropriate materials, manufacturing processes, and "Design for Assembly" (DfA) techniques to ensure technical feasibility and production efficiency.

PSO4

Develop high-fidelity physical prototypes using workshop tools, 3D printing, and CNC machining to validate form, fit, and function.

PSO5

Utilize advanced 3D Computer-Aided Design (CAD) and rendering software to create precise technical drawings and realistic visual representations for stakeholder review.

PSO6

Implement sustainable design strategies, such as Life Cycle Assessment (LCA) and "Design for Disassembly," to minimize environmental impact and promote a circular economy.

PSO7

Collaborate with engineers, marketers, and manufacturers to balance aesthetic intent with cost-effectiveness and technological constraints.

PSO8

Communicate design intent and product narratives through a mix of industrial sketching, technical documentation, and verbal presentations.

PSO9

Analyze and integrate smart technologies and IoT capabilities into physical products to create innovative, future-ready hardware solutions.

PSO10

Practice professional design management, including intellectual property awareness and ethical sourcing, while maintaining a reflective portfolio of work.

Career Prospects

Design permeates virtually every facet of modern industry, making it an indispensable discipline across a vast array of sectors. Graduates from design programs find opportunities in established fields where shaping human experiences and creating meaningful solutions are paramount in the industry domains such as:

  • Technology
  • Healthcare
  • Banking & Finance
  • Fashion
  • E-Commerce
  • Education
  • Entertainment
  • Media & Publishing
  • Automotive
  • Telecommunication
  • Aviation
  • Agriculture
  • Logistics & Supply Chain
  • Manufacturing
  • Clean Energy / Greentech
  • Government,
  • Consulting
  • Smart Home & IoT
  • Robotics
  • Food & Beverage technology
  • Sports Tech.
  • Sustainable development
  • Travel & Hospitality
  • Urban planning
  • User research agencies
  • Nonprofit organizations
  • Design Studio / Entrepreneurship

Graduates of the M.Des. in Industrial Product Design program are highly sought-after professionals in the modern design industry. The list of potential employment opportunities as following:

  • Industrial Designer
  • Product Designer
  • Design Engineer
  • Design Researcher / Human Factors Specialist
  • Automotive/Mobility Designer
  • Medical Device Designer
  • Furniture/Lifestyle Designer
  • Materials & Manufacturing Specialist
  • Sustainable/Circular Design Consultant
  • Design Strategist
  • CAD/Visualization Specialist
  • Innovation Consultant
  • Creative Director (Product)
  • Prototyping & Fabrication Manager
  • Freelance/Independent Designer
  • Academic/Researcher

Notes: Semester 1 and 2 are applicable only for regular entry students. Lateral entry students begin from Semester 3.

Course Curriculum

Semester 1

Core Courses

  • Cultural Context & Design Practices
  • Design Innovation Strategy & Impact
  • AI-Augmented Creativity & Programming
  • Form & Technical Detailing
  • Advanced Product Visualization
  • Materials, Processes & Product Design
  • Program Elective 1
  • Program Elective 2
  • Healthy Living and Fitness
  • Environmental Science

Program Electives

  • Form & Function
  • Object Studies & Technical Drawing
  • Interaction Fundamentals
  • Design Thinking Methods
  • Visual Composition & Layout
  • Basics of Typography & Letterform
  • Animation Principles
  • Gesture & Anatomy Sketching
  • Design Research for Product Design
  • Design Research Methods
  • Visual Research & Analysis
  • Language of Moving Images
  • Sustainable Materiality & Circularity
  • MOOC course (such as Swayam course, ilearn courses)

Semester 2

Core Courses

  • Systems Thinking & Circularity
  • Special Needs, Inclusive & Assistive Design
  • Advanced 3D Modeling & Prototyping
  • Technically Complex Product Systems
  • Program Elective 3
  • Program Elective 4
  • Program Elective 5
  • Program Elective 6
  • Industry Visit
  • The Constitution of India
  • Nature Studies

List of Electives

  • Digital Interface & Visualisation 2
  • Form & Function Integration
  • Programming 2
  • Biophilic Design
  • Typography Design
  • Composition in Context
  • Design for and with AI
  • Sensing Nature
  • Factory Visit
  • Manufacturing & Assembly Techniques
  • UX Content Strategy
  • Design for Publication
  • Animation Production Pipeline
  • Spatial Media & Interactive Narratives
  • More than Human Design
  • Product Interface Design
  • Behavioral Design & Gamification
  • Design for Social Change
  • Craft of Direction
  • Design for Social Change & Inclusive Cities
  • MOOC course (such as Swayam course, ilearn courses)

Semester 3

Core Courses

  • Strategic Design & Entrepreneurship
  • Research Methodology
  • Design Industry Internship
  • Inclusive Design & Universal Product Access
  • Emerging Technologies & Strategic Innovation
  • Program Elective 7
  • Program Elective 8
  • Universal Human Values and Professional Ethics
  • Indian Knowledge System

Program Electives

  • Product Packaging & Detailing
  • Data-Driven UX Design
  • Packaging Graphics
  • 2D & 3D Animation
  • Game Development
  • Studio Visit
  • Interior Immersive Technologies
  • MOOC course (such as Swayam course, ilearn courses)

Semester 4

Core Courses

  • Graduation Capstone Project
  • Design Research Publication
  • Professional Portfolio & Case Studies

Contact Us

GEU
GEU

566/6, Bell Road, Society Area,
Clement Town, Dehradun,
Uttarakhand