Welcome to the top management institutions in India by the National Institutional Ranking Framework (NIRF) and awarded a prestigious Diamond rating by QS I-Gauge, the Department of Management Studies at Graphic Era (Deemed to be University) is a well-established and distinguished centre of excellence in management education.
Since its inception in 2003, the department has been committed to delivering a transformative learning experience that equips students with the knowledge, skills, and global perspective required for successful professional careers. With a strong emphasis on global business practices and international exposure, the department prepares future leaders capable of thriving in diverse cultural and economic environments. Today, the department supports a vibrant academic community of approximately 3000 undergraduate and postgraduate students. We take pride in the notable achievements of our students and alumni and remain dedicated to supporting learners in accomplishing their academic and professional aspirations.
The Department of Management Studies, Graphic Era (Deemed to be University), offers the Bachelor of Business Administration (BBA) program in alignment with the model curriculum prescribed by the University Grants Commission (UGC), the guidelines of the National Education Policy (NEP) 2020, and the AICTE Model Curriculum for BBA (2024). The curriculum is structured on the principles of Outcome-Based Education (OBE) and the Choice-Based Credit System (CBCS), ensuring a student-centric and interactive learning framework with clearly defined aims, objectives, and learning outcomes. In accordance with NEP 2020, the program promotes a multidisciplinary approach to higher education by offering a flexible curriculum that enables students to pursue creative and interdisciplinary subject combinations.
The Bachelor of Business Administration (BBA) program is designed to be rigorous and comprehensive, offering students a strong academic foundation that prepares them for diverse career opportunities in the business domain. The curriculum places significant emphasis on critical thinking, analytical reasoning, problem-solving abilities, and effective communication, along with the development of leadership qualities and teamwork competencies.
The program also integrates a wide range of experiential learning opportunities, including internships and industry-based projects, enabling students to apply theoretical concepts to real-world business scenarios. These practical engagements facilitate the development of industry-relevant skills, provide meaningful exposure to the professional environment, and support the building of strong professional networks, thereby enhancing students’ career readiness.
Eligibility
10+2 with any stream as core subjects with regional criteria or quotas as applicable. Minimum qualifying percentage in board exams.
Teaching Pedagogies
Department adopts innovative, student-centric teaching–learning pedagogies tailored to management education, with the objective of strengthening managerial competence, practical exposure, and industry readiness among BBA students. The pedagogical framework blends contemporary management practices with modern educational technologies to deliver an engaging, outcome-oriented learning experience. The key pedagogical approaches include:
Outcome-Based Education (OBE)
All BBA courses are designed with clearly articulated learning outcomes to ensure the systematic development of managerial knowledge, professional skills, and employability competencies.
Experiential and Practice-Oriented Learning
Strong emphasis is placed on internships, live projects, business simulations, role plays, management games, and field-based learning to bridge the gap between theory and practice.
Case-Based and Problem-Based Learning
Students analyse real-world business cases, industry scenarios, and contemporary managerial challenges to develop critical thinking, decision-making, and problem-solving abilities.
Flipped Classroom and Blended Learning
Digital learning resources, pre-class reading materials, and multimedia content are integrated with interactive classroom discussions, presentations, and group activities to enhance engagement and conceptual clarity.
Industry–Academia Interface
Regular interactions with industry professionals through guest lectures, workshops, seminars, corporate talks, industrial visits, internships, and certification programs provide students with practical insights and exposure to current business practices.
Use of ICT-Enabled Learning Tools
Smart classrooms, Learning Management Systems (LMS), business simulation software, virtual case repositories, and digital resources support interactive and technology-enabled management education.
Continuous Evaluation and Feedback
Learning progress is monitored through quizzes, assignments, presentations, case analyses, group projects, and peer assessments, supported by timely feedback for continuous improvement.
Skill Development and Holistic Learning
The curriculum emphasizes communication skills, leadership, teamwork, ethical decision-making, entrepreneurship, and lifelong learning to prepare students for dynamic and global business environments.
Specializations/ Programs
BBA (with specialization in Finance/Marketing / Human resource)
The dynamic undergraduate Bachelor of Business Administration (BBA) program prepares students for successful careers in a variety of industries by giving them the fundamental management, leadership, and entrepreneurial skills they need. The program offers a solid foundation in business principles, finance, marketing, human resources, and strategic management.
Career prospects for BBA students are :
Financial Analyst
BBA graduates can work as financial analysts who analyze financial data to help businesses make informed decisions.
Entrepreneur
BBA graduates can start their businesses and become entrepreneurs.
Marketing Manager
BBA graduates can work as marketing managers who are responsible for developing and implementing marketing strategies to promote products or services.
Human Resource Manager
BBA graduates can work as human resource managers who are responsible for recruiting, training, and managing employees.
Operations Manager
BBA graduates can work as operations managers who oversee the day-to-day operations of a business to ensure efficiency and productivity.
Business Development Manager
BBA graduates can work as business development managers who identify new business opportunities and develop strategies to expand the business
Recruiters of This Specialization
HCL
Wipro
Accenture
TCS
Viraaj Ventures
CMR Greens
GMI Insights
DE Shaw
Launched
Trifybox
Mavericks
Jaro
Pyramid IT Consulting
Zollege.in
GetMe Rank
Karnataka Bank and Many More
Program Educational Objectives (PEOs)
PEO1
Leadership and Managerial Skills
Graduates will be equipped with the knowledge and skills to assume leadership and managerial roles in diverse business settings, enabling them to effectively make decisions, solve problems, and manage teams and resources.
PEO2
Business Acumen and Analytical Thinking
Graduates will develop a solid foundation in business principles and practices, fostering analytical and critical thinking abilities. They will be capable of analysing data, interpreting business trends, and making informed business decisions.
PEO3
Entrepreneurship and Innovation
Graduates will be encouraged to cultivate an entrepreneurial mind-set, enabling them to identify opportunities, innovate, and create value in new and existing ventures.
PEO4
Ethical and Social Responsibility
Graduates will demonstrate a commitment to ethical behaviour and social responsibility, ensuring that they contribute positively to the organizations and communities in which they operate.
PEO5
Consistency of PEOs with Mission of the Department
PEO Statements
M1
M2
PEO1
3
3
PEO2
2
3
PEO3
2
2
PEO4
1
1
Program Outcomes (POs)
PO1
To exhibit factual and theoretical knowledge of management in general and business in particular to critically evaluate and analyses Indian and global business environments with ability to apply learning in different contexts.
PO2
Learner to imagine their role as a manager, entrepreneur and a leader in a business management context and ability to integrate with their positive contribution for the national interest first and also to be a responsible global citizen.
PO3
To be an effective communicator to present opinions, ideas based on critical thinking, analysis and logical reasoning.
PO4
To nurture an ability to articulate a business environment with clarity and mindfulness.
PO5
Exhibit ability to own roles and responsibilities with commitment, as members of multi-cultural team and communities in cross-cultural contexts and diversity management.
PO6
To conduct and demonstrate professional and ethical behavior.
PO7
To develop as an effective and emotionally intelligent leader and a decision maker who has an acumen to influence and motivate teams.
PO8
To develop an ability to solve problems and provide solutions and facilitate informed decision making.
PO9
To build research skills to cultivate an in-depth understanding of Indian and Global Business Environment.
At the end of First Year: Under Graduate Certificate in Business Administration
To conceptualize and appreciate theoretical knowledge of management domain.
To appreciate the importance of effective communication skills in presenting opinions and ideas.
To nurture an ability to articulate a business environment
To identify a problem with the help of data and logical thinking
At the end of Second Year : Under Graduate Diploma in Business Administration
To describe the theoretical domain knowledge along with the managerial skills
To develop effective communicatio1n6 skills and logical thinking.
To learn and demonstrate professional conduct·
To appreciate the importance of group work culture.
To develop an ability to innovate and creative thinking.
At the end of Third Year : Bachelor in Business Administration (BBA)
To exhibit factual and theoretical knowledge of management in general and business in particular.
To critically evaluate and analyze Indian and global business environments in different contexts.
To recognize their role as a manager, entrepreneur and a leader in a business management
To be an effective communicator to present opinions, ideas based on critical thinking, analysis and logical reasoning.
To conduct and demonstrate professional and ethical behavior.
At the fourth Year : Bachelor in Business Administration with Honours: BBA (Honours) and Bachelor in Business Administration Honours with Research: BBA (Honours with Research)
To exhibit factual and theoretical knowledge of management in general and business in particular to critically evaluate and analyses Indian and global business environments with ability to apply learning in different contexts.
To nurture an ability to articulate a business environment with clarity and mindfulness.
To exhibit ability to own roles and responsibilities with commitment, as members of multi-cultural team and communities in cross-cultural contexts and diversity management.
To be an effective and emotionally intelligent leader and a decision maker who has an acumen to influence and motivate teams.
To develop an ability to solve problems and provide solutions and facilitate informed decision making.
To promote research skills to conduct in-depth study of the understanding of Indian and Global Business Environment.
Career Pathways
Public Accounting Firms
Corporate Finance
Government Agencies and Regulatory Bodies
Management Consultancy Firms
Entrepreneurship
Placements
Graphic Era Deemed to be University has a strong connection to various industries, and its track record for successfully placing students in reputable positions is outstanding, with graduates being placed in internships and permanent roles. The university has formed valuable relationships with globally recognized companies such as Amazon, Microsoft, Google, Walmart, Adobe, and many more, providing students with ample opportunities to kick-start their careers.
Graduates from Graphic Era Deemed to be University can be confident in their ability to succeed in the workforce due to the exceptional training and real-world experience they gain from their internships and placements with these top-tier companies.
Program Specific Outcomes (PSOs)
PSO1
Comprehensive Business Knowledge
Graduates will possess a thorough understanding of core business disciplines such as finance, marketing, human resources, operations, and strategic management, allowing them to apply this knowledge effectively in real-world business scenarios.
PSO2
Effective Communication Skills
Graduates will develop strong verbal and written communication skills, enabling them to present ideas clearly and professionally in business environments, engage in negotiations, and manage business relations.
PSO3
Problem-Solving and Decision-Making Abilities
Graduates will be able to critically analyze business problems, evaluate alternatives, and make data-driven decisions that optimize organizational outcomes using quantitative and qualitative tools.
PSO4
Entrepreneurial and Innovative Mindset
Graduates will demonstrate the ability to generate new business ideas, create innovative business models, and implement entrepreneurial initiatives, contributing to business growth and development.
PSO5
Entrepreneurial and Innovative Mindset
Graduates will demonstrate the ability to generate new business ideas, create innovative business models, and implement entrepreneurial initiatives, contributing to business growth and development.
PSO6
Ethical Leadership and Corporate Responsibility
Graduates will exhibit ethical leadership qualities and understand the importance of corporate social responsibility, ensuring that their business practices contribute to sustainable and ethical growth.
PSO4
Global Business Perspective
Graduates will develop the ability to understand the global economic environment, analyze international markets, and adapt business strategies to operate successfully in a global context.
PSO4
Technology and Data Utilization
Graduates will be able to leverage information technology and analytical tools to enhance business processes, improve decision-making, and gain competitive advantages in business operations.
Notes: Semester 1 and 2 are applicable only for regular entry students. Lateral entry students begin from Semester 3.
Course Curriculum
semester 1
Principles and Practices of Management
Basics of Communication
Financial Accounting
Business Statistics and Logic
English Based Seminar
Indian Knowledge System
Environmental Science and Sustainability
semester 2
Human Behaviour and Organization
Marketing Management
Business Economics
Emerging Technologies and Applications
Multidisciplinary Electives / Courses / SWAYAM – I
Universal Human Values – II
General Proficiency
semester 3
Management Accounting
Human Resource Management
Discipline Specific Elective – I
Multidisciplinary Electives / Courses / SWAYAM – II
Management Information System
Career Skills
List of Discipline-Specific Electives
Consumer Behaviour
Markets, Products and Services
Employee Life Cycle Management
semester 4
Corporate and Business Law
Financial Management
Business Research Methodology
Discipline Specific Elective – II
Value Added Course
Design Thinking and Innovation
General Proficiency
List of Discipline-Specific Electives
Integrated Marketing Communication
Banking and Insurance
Performance and Compensation Management
List of Value Added Courses
BBA 405 [V1] Business Environment and Public Policy
BBA 405 [V2] Enterprise Systems and Platforms
BBA 405 [V3] Geopolitics and Impact on Business
BBA 405 [V4] International Business
BBA 405 [V5] Data Visualization and Analysis with Spreadsheet
semester 5
Strategic Management
Logistics and Supply Chain Management
Entrepreneurship and Start-up Ecosystem
Discipline Specific Elective – III
Internship / Capstone Project
List of Discipline-Specific Electives
Personal Selling and Sales Force Management
Investment Analysis and Portfolio Management
Training and Development
semester 6
Project Management
Business Taxation & Corporate Governance
Managing Personal Finance
Discipline Specific Elective – IV
Major Project
General Proficiency
List of Discipline-Specific Electives
Services Marketing
Equity Derivatives
Talent Acquisition and Management
semester 7 [With Honour]
AI for Business / Diversity, Equity and Inclusion / Digital Ethnography and Online Communities
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