BDes in User Experience and Interaction Design

The Bachelor of Design (UI and UX) program offers a rich array of key features and highlights designed to equip students with the essential skills, knowledge, and practical experience necessary for thriving in the fast-paced and competitive world of UI/UX design:

• Intuitive User Experiences: The program employs a hands-on and project- based learning approach, enabling students to learn how to create user- centered and intuitive digital experiences that effectively blend aesthetics with functionality. Students explore and master design thinking methodologies, emphasizing user empathy, the ability to identify user needs and pain points, and the development of effective and user-centric solutions that enhance usability, accessibility, and user satisfaction, ultimately leading to delightful user experiences.
• AI and IoT Integration: Recognizing the transformative importance of emerging technologies, the program incorporates the study of the integration of AI (Artificial Intelligence) and IoT (Internet of Things) into user interface design. Students gain expertise in designing smart, interconnected systems that demonstrate adaptability to user preferences and behaviors, reflecting the profound and ongoing impact of these technologies on the evolution of human- computer interaction.
• Immersive Design Exploration: The program embraces the growing and influential field of immersive experience design, encompassing augmented reality (AR), virtual reality (VR), and extended reality (XR). Students are introduced to and explore the design of captivating and interactive virtual environments, examining the potential and applications of these technologies across diverse sectors, including entertainment, education, and various other industries.
• Smart Wearable Innovation: The program extends beyond traditional digital interfaces to explore the intersection of fashion and technology through an emphasis on the design and development of smart wearable products. Students learn to design wearables that effectively combine style with advanced functionality, addressing the evolving integration of wearable devices into daily life and redefining how we interact with technology.
• Transdisciplinary and Multidisciplinary Specializations: The program provides unique opportunities for students to engage in transdisciplinary and multidisciplinary collaborations, working alongside experts or students from diverse domains and fields of study. This fosters a collaborative and innovative learning environment, allowing for specialization and the creation of transformative user experiences tailored to the specific needs and challenges of various industries, such as computer science, healthcare, gaming, education, and fintech.
• Research-Driven Curriculum: As a research-based program, it fosters a culture of exploration, inquiry, and innovation. Students actively participate in research projects, studying user behaviors, analyzing emerging technologies, and identifying and interpreting design trends, enabling them to make informed design decisions grounded in data-driven insights and evidence-based practices.
• App-Centric Service Experience Design: The program places a strong emphasis on the design and development of app-based service experiences, preparing students to create seamless, efficient, and user-friendly app interfaces. Students learn to design apps that enhance user engagement, elevate user satisfaction, and effectively support business objectives, covering a wide range of app-driven services, including on-demand services, e-commerce platforms, and other digital service platforms.
• Human-Centered Design Philosophy: The program’s core approach is firmly grounded in the principles of human factors and human-centered design research. Students learn to prioritize the needs, preferences, and limitations of the end-user throughout the entire design process, ensuring that their designs are relevant, accessible, usable, and effective in addressing real-world needs and user requirements.
• Design Studio: The program provides a dedicated and well-equipped design studio space, fostering a creative, collaborative, and inspiring environment conducive to brainstorming, concept development, design exploration, and design refinement.
• Nurturing Creative Mindsets: The curriculum is carefully designed to foster creative thinking, stimulate innovation, and encourage students to explore innovative solutions, challenge conventional thinking, and push the boundaries of design.
• Design Thinking and Problem-Solving Abilities: Students develop essential design thinking and problem-solving abilities through focused training that emphasizes the importance of identifying user needs, empathizing with target audiences, and developing user-centric solutions to complex design challenges.
• In-House Live Projects Assignments: The program incorporates real-world projects and assignments within the institution, providing students with valuable practical experience and opportunities to apply their skills in authentic scenarios, enabling them to build a strong professional portfolio and enhance their employability upon graduation.
• Industry Collaboration: The program fosters strong collaborations with industry professionals and leading companies, ensuring curriculum relevance, providing exposure to real-world industry challenges, and aligning the program with current industry requirements and best practices.
• Curriculum Aligned with Industry Trends: The program curriculum is designed to stay up to date with the latest developments, emerging technologies, and evolving trends in the UI/UX design field, equipping students with the most relevant and sought-after skills, and ensuring they are industry-ready upon graduation.
• World-Class Infrastructure: Students have access to state-of-the-art infrastructure and advanced facilities, including CNC laser cutting machines, 3D printers, and a dedicated MAC Lab equipped with industry-standard software such as Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro, Figma, Autodesk Fusion 360, and KeyShot, enabling students to bring their design ideas to life and gain hands-on experience with industry-grade tools and technologies.