B.Sc. / B.Sc. (Hons.) Graphic and Interaction Design

PO1

Analyzing

Identify and analyze complex design challenges by applying critical thinking and contextual awareness across cultural, societal, and technological domains.

PO2

Understanding

Understand user needs, behaviors, and values through empathy-driven approaches to create inclusive, human-centered design outcomes.

PO3

Applying

Apply design thinking methodologies and creative problem-solving processes to address real-world design problems effectively.

PO4

Evaluating

Conduct and evaluate design research using appropriate qualitative and quantitative methods to generate informed insights.

PO5

Synthesizing

Integrate diverse inputs - technical, emotional, and aesthetic - into cohesive and impactful design solutions.

PO6

Reflecting

Demonstrate professional ethics, self-awareness, and reflective practice in individual and collaborative design work.

PO7

Creating

Conceptualize and develop original, adaptive, and future-oriented design ideas using imagination, iteration, and prototyping.

PO8

Sustaining

Evaluate the social, environmental, and ethical implications of design choices, promoting sustainability and responsible innovation.

PO9

Collaborating

Function effectively in interdisciplinary teams, managing roles and responsibilities across the design and development process.

PO10

Communicating

Express design ideas, processes, and outcomes clearly through visual, verbal, and written communication tailored to varied audiences and contexts.

PO11

Evolving

Recognize the necessity for independent, life-long learning by maintaining the agility to adapt to emerging technologies and applying critical thinking to navigate continuous socio-technological change.

PSO1

Integrate principles of visual communication, interaction design and digital media to create coherent experiences across screen-based, spatial and emerging platforms.

PSO2

Conduct contextual inquiry, user research and usability evaluation to identify audience needs, behaviors and cultural factors, and translate findings into actionable design directions.

PSO3

Develop effective information architectures, user flows and interface systems that support clarity, responsiveness, accessibility and meaningful engagement across devices.

PSO4

Apply typography, composition, illustration, branding and digital media principles to produce distinctive visual languages and communication assets for interactive contexts.

PSO5

Prototype and test interactive systems using appropriate low-fidelity and high-fidelity methods, creative coding, digital tools and emerging technologies.

PSO6

Use animation, motion design and microinteractions purposefully to communicate system status, guide attention, strengthen narrative and improve the quality of user experience.

PSO7

Design inclusive, accessible, ethical and environmentally responsible media experiences that address the needs of users with diverse abilities, identities and contexts.

PSO8

Synthesize user value, technological feasibility, visual expression and business objectives into strategic design solutions for contemporary digital products and services.

PSO9

Collaborate effectively with designers, researchers, developers, content creators and stakeholders, communicating concepts, evidence, prototypes and design rationales through professional documentation and presentation.

PSO10

Demonstrate professional practice through portfolio-quality outcomes, intellectual property awareness, entrepreneurial thinking, critical reflection and continued learning in a rapidly evolving media landscape.