Faculty

Prof. Samarth Reddy is an Associate Professor of Practice in the School of Design at Graphic Era (Deemed to be University), Dehradun. With over 18 years of interdisciplinary experience spanning higher education, industrial design, and emerging creative technologies, his practice sits at the convergence of speculative design, artificial intelligence, and physical computation. He holds a Master of Design (MDes) in Digital Futures from OCAD University (Toronto, Canada) and a Master of Science (MSc) in Product Design from Coventry University (United Kingdom).

Prof. Reddy has held senior academic appointments, including Program Director at Raffles Millennium International and Associate Professor at Pearl Academy (Mumbai and Bangalore) and Karnavati University (UID). In Canada, he contributed to research and prototyping at the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA), ACE Lab, and IDEA HUB 5 in Toronto. Beyond academia, his extensive industrial design career encompasses technical contributions for Mercedes-Benz R&D India, Volvo 3P, Ford, General Motors, Boeing, Airbus, Caterpillar, and General Electric, among others.

Prof. Reddy’s research examines the role of generative AI and speculative design in augmenting human memory. Through his work, he looks at how these emerging technologies can be used to create adaptive interfaces that bridge the gap between digital and physical experiences.