BBA with specialization in E-commerce and Digital Marketing

Admission Procedure

Merit prepared on basis of the qualifying exam

Provisional Admission

10+2 with any stream as core subjects with regional criteria or quotas as applicable. Minimum qualifying percentage in board exams.

Fee Structure Apply Now

Scheme of Teaching and Evaluation

About The Program

This innovative program blends business administration principles with advanced digital strategies, preparing students for dynamic careers in e-commerce, digital marketing, and related fields.

The curriculum provides a strong foundation in business fundamentals like finance, management, and entrepreneurship, alongside specialized topics such as e-commerce strategy, digital advertising, social media marketing, consumer behavior, and data analytics. Practical experience through hands-on projects and industry internships equips students to excel in the fast-evolving digital landscape.

Eligibility

Minimum eligibility criteria for opting the course in the fourth year will be as follows:

BBA (Honours with Research): Minimum 75% marks or equivalent CGPA in BBA Degree up to Sixth Semester.
For BBA (Honours): BBA Degree

Note : The students who are eligible for BBA (Honours with Research) shall have choice to pursue either BBA (Honours) or BBA (Honours with Research).

Teaching Pedagogies

Department adopts innovative, student-centric teaching–learning pedagogies tailored to management education, with the objective of strengthening managerial competence, practical exposure, and industry readiness among BBA students. The pedagogical framework blends contemporary management practices with modern educational technologies to deliver an engaging, outcome-oriented learning experience. The key pedagogical approaches include:

Outcome-Based Education (OBE)
All BBA courses are designed with clearly articulated learning outcomes to ensure the systematic development of managerial knowledge, professional skills, and employability competencies.
Experiential and Practice-Oriented Learning
Strong emphasis is placed on internships, live projects, business simulations, role plays, management games, and field-based learning to bridge the gap between theory and practice.
Case-Based and Problem-Based Learning
Students analyse real-world business cases, industry scenarios, and contemporary managerial challenges to develop critical thinking, decision-making, and problem-solving abilities.
Flipped Classroom and Blended Learning
Digital learning resources, pre-class reading materials, and multimedia content are integrated with interactive classroom discussions, presentations, and group activities to enhance engagement and conceptual clarity.
Industry–Academia Interface
Regular interactions with industry professionals through guest lectures, workshops, seminars, corporate talks, industrial visits, internships, and certification programs provide students with practical insights and exposure to current business practices.
Use of ICT-Enabled Learning Tools
Smart classrooms, Learning Management Systems (LMS), business simulation software, virtual case repositories, and digital resources support interactive and technology-enabled management education.
Continuous Evaluation and Feedback
Learning progress is monitored through quizzes, assignments, presentations, case analyses, group projects, and peer assessments, supported by timely feedback for continuous improvement.
Skill Development and Holistic Learning
The curriculum emphasizes communication skills, leadership, teamwork, ethical decision-making, entrepreneurship, and lifelong learning to prepare students for dynamic and global business environments.

Specializations/ Programs

BBA (with specialization in Finance/Marketing / Human resource)

The dynamic undergraduate Bachelor of Business Administration (BBA) program prepares students for successful careers in a variety of industries by giving them the fundamental management, leadership, and entrepreneurial skills they need. The program offers a solid foundation in business principles, finance, marketing, human resources, and strategic management.

Career prospects for BBA students are :

Financial Analyst
BBA graduates can work as financial analysts who analyze financial data to help businesses make informed decisions.
Entrepreneur
BBA graduates can start their businesses and become entrepreneurs.
Marketing Manager
BBA graduates can work as marketing managers who are responsible for developing and implementing marketing strategies to promote products or services.
Human Resource Manager
BBA graduates can work as human resource managers who are responsible for recruiting, training, and managing employees.
Operations Manager
BBA graduates can work as operations managers who oversee the day-to-day operations of a business to ensure efficiency and productivity.
Business Development Manager
BBA graduates can work as business development managers who identify new business opportunities and develop strategies to expand the business

Recruiters of This Specialization

HCL
Wipro
Accenture
TCS
Viraaj Ventures
CMR Greens
GMI Insights
DE Shaw
Launched
Trifybox
Mavericks
Jaro
Pyramid IT Consulting
Zollege.in
GetMe Rank
Karnataka Bank and Many More

Program Educational Objectives (PEOs)

PEO1

Leadership and Managerial Skills

Graduates will be equipped with the knowledge and skills to assume leadership and managerial roles in diverse business settings, enabling them to effectively make decisions, solve problems, and manage teams and resources.

PEO2

Business Acumen and Analytical Thinking

Graduates will develop a solid foundation in business principles and practices, fostering analytical and critical thinking abilities. They will be capable of analysing data, interpreting business trends, and making informed business decisions.

PEO3

Entrepreneurship and Innovation

Graduates will be encouraged to cultivate an entrepreneurial mind-set, enabling them to identify opportunities, innovate, and create value in new and existing ventures.

PEO4

Ethical and Social Responsibility

Graduates will demonstrate a commitment to ethical behaviour and social responsibility, ensuring that they contribute positively to the organizations and communities in which they operate.

PEO5

Consistency of PEOs with Mission of the Department

PEO Statements	M1	M2
PEO1	3	3
PEO2	2	3
PEO3	2	2
PEO4	1	1

Program Outcomes (POs)

PO1

To exhibit factual and theoretical knowledge of management in general and business in particular to critically evaluate and analyses Indian and global business environments with ability to apply learning in different contexts.

PO2

Learner to imagine their role as a manager, entrepreneur and a leader in a business management context and ability to integrate with their positive contribution for the national interest first and also to be a responsible global citizen.

PO3

To be an effective communicator to present opinions, ideas based on critical thinking, analysis and logical reasoning.

PO4

To nurture an ability to articulate a business environment with clarity and mindfulness.

PO5

Exhibit ability to own roles and responsibilities with commitment, as members of multi-cultural team and communities in cross-cultural contexts and diversity management.

PO6

To conduct and demonstrate professional and ethical behavior.

PO7

To develop as an effective and emotionally intelligent leader and a decision maker who has an acumen to influence and motivate teams.

PO8

To develop an ability to solve problems and provide solutions and facilitate informed decision making.

PO9

To build research skills to cultivate an in-depth understanding of Indian and Global Business Environment.

At the end of First Year: Under Graduate Certificate in Business Administration

To conceptualize and appreciate theoretical knowledge of management domain.
To appreciate the importance of effective communication skills in presenting opinions and ideas.
To nurture an ability to articulate a business environment
To identify a problem with the help of data and logical thinking

At the end of Second Year : Under Graduate Diploma in Business Administration

To describe the theoretical domain knowledge along with the managerial skills
To develop effective communicatio1n6 skills and logical thinking.
To learn and demonstrate professional conduct·
To appreciate the importance of group work culture.
To develop an ability to innovate and creative thinking.

At the end of Third Year : Bachelor in Business Administration (BBA)

To exhibit factual and theoretical knowledge of management in general and business in particular.
To critically evaluate and analyze Indian and global business environments in different contexts.
To recognize their role as a manager, entrepreneur and a leader in a business management
To be an effective communicator to present opinions, ideas based on critical thinking, analysis and logical reasoning.
To conduct and demonstrate professional and ethical behavior.

At the fourth Year : Bachelor in Business Administration with Honours: BBA (Honours) and Bachelor in Business Administration Honours with Research: BBA (Honours with Research)

To exhibit factual and theoretical knowledge of management in general and business in particular to critically evaluate and analyses Indian and global business environments with ability to apply learning in different contexts.
To nurture an ability to articulate a business environment with clarity and mindfulness.
To exhibit ability to own roles and responsibilities with commitment, as members of multi-cultural team and communities in cross-cultural contexts and diversity management.
To be an effective and emotionally intelligent leader and a decision maker who has an acumen to influence and motivate teams.
To develop an ability to solve problems and provide solutions and facilitate informed decision making.
To promote research skills to conduct in-depth study of the understanding of Indian and Global Business Environment.

Career Pathways

This BBA in E - Commerce and Digital Marketing program equips graduates with skills for thriving roles in online business and marketing, such as:

E-Commerce Manager

Digital Marketer

Social Media Strategist

SEO Analyst

Content Marketer

Digital Advertising Executive

Industries to Explore

Graduates can excel in diverse industries, including:

E-Commerce Companies

Retail

Advertising Agencies

Digital Marketing Firms

Technology Companies

Consulting Firms

Program Specific Outcomes (PSOs)

PSO1

Comprehensive Business Knowledge

Graduates will possess a thorough understanding of core business disciplines such as finance, marketing, human resources, operations, and strategic management, allowing them to apply this knowledge effectively in real-world business scenarios.

PSO2

Effective Communication Skills

Graduates will develop strong verbal and written communication skills, enabling them to present ideas clearly and professionally in business environments, engage in negotiations, and manage business relations.

PSO3

Problem-Solving and Decision-Making Abilities

Graduates will be able to critically analyze business problems, evaluate alternatives, and make data-driven decisions that optimize organizational outcomes using quantitative and qualitative tools.

PSO4

Entrepreneurial and Innovative Mindset

Graduates will demonstrate the ability to generate new business ideas, create innovative business models, and implement entrepreneurial initiatives, contributing to business growth and development.

PSO5

Entrepreneurial and Innovative Mindset

Graduates will demonstrate the ability to generate new business ideas, create innovative business models, and implement entrepreneurial initiatives, contributing to business growth and development.

PSO6

Ethical Leadership and Corporate Responsibility

Graduates will exhibit ethical leadership qualities and understand the importance of corporate social responsibility, ensuring that their business practices contribute to sustainable and ethical growth.

PSO4

Global Business Perspective

Graduates will develop the ability to understand the global economic environment, analyze international markets, and adapt business strategies to operate successfully in a global context.

PSO4

Technology and Data Utilization

Graduates will be able to leverage information technology and analytical tools to enhance business processes, improve decision-making, and gain competitive advantages in business operations.

Notes: Semester 1 and 2 are applicable only for regular entry students. Lateral entry students begin from Semester 3.

Course Curriculum

Semester 1

Principles and Practices of Management
Introduction to Python
Financial Accounting
Business Statistics and Logic
English Based Seminar
Indian Knowledge System
Environmental Science and Sustainability

Semester 2

Human Behaviour and Organization
Marketing Management
Business Economics
Introduction to AI and Machine Learning
Multidisciplinary Electives /Courses/SWAYAM – I
Universal Human Values-II
General Proficiency

Semester 3

Management Accounting
Human Resource Management
Fundamental of Ecommerce and Digital Marketing
Multidisciplinary Electives /Courses/SWAYAM – II
Management Information System
Career Skills

Semester 4

Corporate and Business Law
Financial Management
Business Research Methodology
Search Engine Optimization
Design Thinking and Innovation
General Proficiency

Value Added Course

Business environment and public policy
Enterprise System and platforms
Geo Politics and impact on business
International Business
Data Visualization and Analysis with Spreadsheet

Semester 5

Strategic Management
Logistics and Supply Chain Management
Entrepreneurship and Start-up Ecosystem
Social Media Marketing
Internship/capstone Project

Semester 6

Project Management
Business Taxation & Corporate Governance
Managing Personal Finance
Electronic Content Development Strategy
Major Project
General Proficiency

Semester 7

Honours

AI for Business OR Diversity, Equity and Inclusion
Digital Ethnography and Online Communities
Entrepreneurial Leadership
Digital and Web Analytics
Social Media Optimisation
Summer Internship –II

Honours with Research

Advanced Data Analysis Tools
Advanced Research Methodology
Research Internship Report and Viva –Voce
Digital and Web Analytics
Social Media Optimisation
Summer Internship –II

Semester 8

Honours

Digital Entrepreneurship
Website and Design Development
Marketing Research
Dissertation work

Honours with Research

Research Based Dissertation

Frequently Asked Questions

BBA with Specialization in E-Commerce and Digital Marketing is an undergraduate management program that combines core business administration concepts with online business models, digital platforms, and modern marketing strategies, preparing students for the digital economy.

Students will gain skills in digital marketing strategies, social media marketing, search engine optimization (SEO), search engine marketing (SEM), content marketing, e-commerce operations, customer analytics, and online brand management, along with managerial and communication skills.

No prior technical or marketing background is required. The curriculum begins with foundational concepts and gradually advances to applied digital tools and platforms suitable for management students.

Graduates can pursue careers as Digital Marketing Executive, E-Commerce Manager, Social Media Strategist, SEO/SEM Analyst, Online Business Consultant, Brand Manager, or start their own e-commerce ventures, as well as pursue higher studies such as MBA in Marketing or Digital Business.

The program emphasizes hands-on learning through live projects, internships, digital campaigns, analytics tools, case studies, industry certifications, and expert sessions, ensuring strong alignment with current industry practices.

Campus life

Our campus offers modern facilities that enrich daily student life and learning.

Research

Innovation and Research Excellence

15500+

240+

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BBA with specialization in E-commerce and Digital Marketing

Undergraduate

3 Years

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Admission Procedure

Provisional Admission

About The Program

Eligibility

Teaching Pedagogies

Outcome-Based Education (OBE)

Experiential and Practice-Oriented Learning

Case-Based and Problem-Based Learning

Flipped Classroom and Blended Learning

Industry–Academia Interface

Use of ICT-Enabled Learning Tools

Continuous Evaluation and Feedback

Skill Development and Holistic Learning

Specializations/ Programs

Career prospects for BBA students are :

Financial Analyst

Entrepreneur

Marketing Manager

Human Resource Manager

Operations Manager

Business Development Manager

Recruiters of This Specialization

Program Educational Objectives (PEOs)

PEO1

Leadership and Managerial Skills

PEO2

Business Acumen and Analytical Thinking

PEO3

Entrepreneurship and Innovation

PEO4

Ethical and Social Responsibility

PEO5

Consistency of PEOs with Mission of the Department

Program Outcomes (POs)

PO1

PO2

PO3

PO4

PO5

PO6

PO7

PO8

PO9

At the end of First Year: Under Graduate Certificate in Business Administration

At the end of Second Year : Under Graduate Diploma in Business Administration

At the end of Third Year : Bachelor in Business Administration (BBA)

At the fourth Year : Bachelor in Business Administration with Honours: BBA (Honours) and Bachelor in Business Administration Honours with Research: BBA (Honours with Research)

Career Pathways

E-Commerce Manager

Digital Marketer

Social Media Strategist

SEO Analyst

Content Marketer

Digital Advertising Executive

Industries to Explore

E-Commerce Companies

Retail

Advertising Agencies

Digital Marketing Firms

Technology Companies

Consulting Firms

Placements

Program Specific Outcomes (PSOs)

PSO1

Comprehensive Business Knowledge

PSO2

Effective Communication Skills

Our campus offers modern facilities that enrich daily
student life and learning.

15500⁺

240⁺